I. USEFUL EXPRESSIONS
常用语
1. How to begin your letter?
Thank you for choosing ABC Electronics.
I am enclosing our proposal for the upgrading of your warehouse security system.
Thank you for giving NDC Security Systems this opportunity to inspect your plant and recommend a solution.
2. How to support your proposal and emphasize customer benefits?
I recommend our new XXXX Alarm System, which has worked well with other companies like yours.
There is a 10% discount if you pay for the year's service in advance.
Our Operating Leases allow qualified corporate customers to obtain off-balance sheet financing.
This lease structure enables a company to meet its short-term computer needs.
A short lease term can allow a company to keep pace with technological changes and avoid equipment obsolescence.
3. How to talk about terms?
We would like the service to be paid within 30 days of completion, rather than the xx days you suggested.
I would like to recommend a 3-year operating lease at a monthly rate of 2.5% for the full system.
For your convenience, we will continue the service unless we hear from you.
You may discontinue the service at any time.
4. How to end your letter and suggest further contact?
I hope this new proposal meets your needs and your budget.
We look forward to working more closely with you.
We are looking forward to a smooth start up.
I will call you next Monday to discuss how we might proceed.
I will call you tomorrow to set up a schedule for further discussion.
II. SAMPLE
范文
A Proposal Cover Letter
Dear _________:
I'm enclosing our proposal regarding a comprehensive solution to your firm's information management needs. By using IBM's latest XXXX small business computing equipment, we can reduce the cost by approximately $20,000.00. I also recommend a 3-year operating lease at a monthly rate of 2.5%.
I hope this new proposal meets your needs and your budget. We look forward to receiving your business.
Sincerely,
__________
Sales Department
Enclosure
III. TIPS
掌握写作要领
1. Express appreciation for the opportunity to present your proposal.
2. Say exactly what you will provide.
3. Highlight what the customer will benefit from your proposal.
4. Set up a time when you will call to discuss the proposal.
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