I. USEFUL EXPRESSIONS
常用语
1. How to start your letter?
Thank you for purchasing at SchoolMate.
On behalf of everyone at Joint Books, I'd like to thank you for ordering from us.
It was a pleasure that we were able to serve you during the past year.
It is with genuine pleasure that I thank you for your purchase of our products.
Just a reminder that your service contract will soon expire. Don't let it!
2. How to encourage the customer to come back and buy more from you?
We invite you to drop by and explore the latest addition to our store at your leisure.
On your next visit to Global Music, you will find more than 1,000 new titles to help expand your classical collections.
Renew your contract now. You will save time and money and be assured of fast, efficient services.
To whet your appetite, here's a quick preview of what awaits you at our new Multi-Media Center.
I'm enclosing the latest product information on a new line of notebook computers.
Discounts are now available to customers whose purchase exceeds $1,000.
3. How to encourage the customer to contact you?
Please give me a call as soon as possible if you think the product can meet your needs.
Please don't hesitate to let us know if we should ever fall short of your expectations.
We are enclosing a renewal contract for two years. You can sign and return it in the enclosed, postpaid envelope.
We look forward to doing business with you again.
II. SAMPLE
范文
Dear _________:
On behalf of everyone here at Commercial Books, I'd like to thank you for ordering from our North American Division.
An professional like you must be constantly looking for your next great read. We at Commercial Books are always ready to help. Based on our close contact with more than 100 publishers and a large community of business professionals, we can often recommend new books that you might enjoy reading. Our recommendation service has helped many customers find the books they need.
So here are some books that we recommend for your next read:
....
....
For more personalized recommendations, just call our Customer Services: 1-800-000-0000, Monday through Saturday, 8:00 a.m. - 8:00 p.m.
Thanks again for your interest in Commercial Books.
Sincerely,
__________
III. TIPS
掌握写作要领
1. Thank the customer for purchasing from you.
2. Encourage the customer to do more business with you by
Reminding him of his other needs;
Making recommendations;
Offering information about other products or services;
Offering additional benefits.
3. Keep close contact with your customer.
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