Sample Speech 样例
In answer to your top quality appliances for 15years now. we began by selling rice cookers from one small shop in Taipei. At that time, we were strictly a mom-and-pop operation.
To keep up with overwhelming customer response, the company expanded rapidly. We improved our R&D department and enlarged our product lines to include washers and dryers, refrigerators, and microwave ovens. Our appliances are geared toward households with high needs but minimal space.
Taiwan is still our main market. As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone.
With a strong home base, we feel we're ready to move overseas. Recent consumer research efforts prove that over 40% of the appliance market in Canada and the United States consists of highly efficient, compact products. You'll find that our appliances meet these needs.
演说词
让我回答您的问题：Action电器生产一流的家电产品已有15年的历史了。公司最早在台北以贩卖电锅起家，我们当时只是小成本的家庭电器行。
由于客户反应热烈，公司即很快地扩展。我们加强研发部门，扩大生产线，增加产品项目，像洗衣机及烘干机、电冰箱、微波炉等产品。我们的电器是专门针对要求高效率，但空间有限的家庭用户而设计。
台湾仍是我们的主要市场。而事实上，单单在台北地区，每三户人的家中就有一家拥有至少一项Action的产品。
由于基础稳固，我们觉得向海外市场扩展的时机成熟了。最近的消费研究报道指出，美加地区的电器市场中，高效率的组合型商品就占40% 以上。所以，您会发现我们的商品完全迎合这项需求。
结构
介绍公司的成长重点，是要把数据和事实一并提出给客户知道；并注意让对方明了，这些事实与目前的成功息息相关。
①直接回答问题，简述公司的背景。
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②解释消费者的反应以及公司成长的可能性。
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③提出自己目前在市场上所占的优势。
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④以未来的展望与将和对方合作的计划做总结。
段落关键句
1． 开场白
一开始就直接回答问题，仅使晤谈进行顺利，并表示你对客户的问题定不回避。"regarding" 及"in response to"都有"针对……"的意思，皆可作为回应询问的开头语；并用现在完成式表示从过去到现在，一直从事的业务。
（1） In answer to your questions, Action Appliances has been manufacturing top quality appliances for 15 years now.
（2） Regarding your questions, Action Appliances has been in business for 15years.
（3） In response to your questions, Action has been producing top quality products for 15 years now.
2． 说明成长
说明公司刚开始营运时，顾客的热烈反应，以及公司回应的方式。 "customer response",顾客反应。
（1） To keep up with overwhelming customer response, the company expanded rapidly.
（2） Customer response was overwhelming, so we were able to expand steadily.
（3） We grew quickly and steadily due to a strong customer response.("due to"，由于。)
3. 市场占有率
本段应以明确的例子及统计数字，说明产品如何受欢迎，以支持公司的形 象。用"as a matter of fact", "in fact"及"actually" 作为句子开头语，使谈话口语化，同时加强语气。
（1） As a matter of fact, you'll find at least one Action appliance in one out of three households in Taipei alone.
（2） In fact, our appliances are used in one out of three households in Taipei.
（3） Actually, you'll find at least one Action appliance in one out of three households in Taipei.
4公司的目标
以公司的目标作为谈话的总结，同时以明显直接的事实来证明公司的目标正确，有发展潜力。关键句型为： "… prove that …", "证明出……"
(1) Recent consumer research efforts prove that over 40% of the appliance market in Canada and the States consists of highly efficient, compact products.
(2) Marketing studies show that a market exists in Canada and the States for our compact products.
(3) Recent consumer research leads us to believe that a market exists in Canada and the States for our appliances.("exist",存在。)
短语解析
1. mom-and-pop 家庭式的，小型的
例：when I was a kid, my neighborhood streets were lined with mom-and-pop stores.(我小的时候，邻近的街道都是家庭经营的小店。)
2. keep up with 配合，保持
例：We must keep up with demand if we're going to remain a profitable company.(如果我们公司仍想赚钱，就得配合市场需求。)
3. R&D 研究发展（部门）
例：We need to increase funding to our R&D department if we are going to compete with other innovative companies.(假如我们要和其他有创意的公司竞争，就要增加对研发部门的投资。)
4. gear toward 专门朝向某事发展
例：Our textbooks are geared toward the business students.(我们的教科书是专为商科学生设计的。)
5. home base 主要市场、总部
例：I'll report back to home base after I complete the meeting with the European buyers.(等我跟欧洲买主商谈之后，我会向总公司报告结果。)
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